Loss Aversion Marketing for Coaches: Why Painkiller Lead Magnets Get Downloads

Loss Aversion Marketing for Coaches: Why Painkiller Lead Magnets Get Downloads

Loss Aversion Marketing for Coaches: Why Painkiller Lead Magnets Get DownloadsBrian Devlin
Published on: 03/11/2026

Losing hurts about twice as much as gaining feels good. Here's how coaches use loss aversion marketing to build painkiller lead magnets that get downloads.

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Lead Magnet Funnel for Coaches: The 5 Things Every Giveaway Needs

Lead Magnet Funnel for Coaches: The 5 Things Every Giveaway Needs

Lead Magnet Funnel for Coaches: The 5 Things Every Giveaway NeedsBrian Devlin
Published on: 28/10/2026

A lead magnet funnel needs 5 parts: research, the lead magnet, the opt-in moat, tracking and 10 days of follow-up. Here's what each one does for coaches.

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How to Create a Lead Magnet Your Clients Will Actually Use

How to Create a Lead Magnet Your Clients Will Actually Use

How to Create a Lead Magnet Your Clients Will Actually UseBrian Devlin
Published on: 06/10/2026

How to create a lead magnet in under an hour with one formula: a specific outcome, a specific time frame and no headache. Examples and steps.

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